{"title":"DISCOVER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore the science of self.\u003cbr data-start=\"44\" data-end=\"47\"\u003eThis collection brings together books, tools, and tests that deepen your understanding of how your body and mind work. LEARN is about insight that drives evolution. Knowledge you can live, not just read.\u003c\/p\u003e","products":[{"product_id":"eli-health-hormometer","title":"Eli Health Hormometer","description":"\u003cdiv data-animate=\"\" class=\"flex  justify-start items-start text-left md:justify-start md:items-start md:text-left flex-col md:flex-col \n    mt-[var(--mt-m)] mb-[var(--mb-m)] md:mt-[var(--mt)] md:mb-[var(--mb)] gap-[var(--gap-m)] md:gap-[var(--gap)]\n    \n     max-md:order-[var(--order)] \n       \n    w-full \n     max-md:!bg-transparent \n     md:!bg-transparent\"\u003e\n\u003cdiv data-animate=\"\" class=\"rte text-spezia-14 md:text-spezia-18 [\u0026amp;_p]:spezia-14 md:[\u0026amp;_p]:spezia-18 mt-[var(--mt-m)] mb-[var(--mb-m)] pb-[var(--pb-m)] md:mt-[var(--mt)] md:mb-[var(--mb)] md:pb-[var(--pb)] [\u0026amp;_ul]:font-spezia-mono [\u0026amp;_ul]:tracking-[-0.04em] [\u0026amp;_ul]:flex [\u0026amp;_ul]:flex-col [\u0026amp;_ul]:gap-[10px] [\u0026amp;_ul]:pl-[25px]\"\u003e\n\u003cp\u003eCortisol levels impact sleep, metabolism, mood, immunity, performance, and more. Learn yours in 20 minutes—no blood, no lab.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-animate=\"\" class=\"flex  justify-start items-start text-left md:justify-start md:items-start md:text-left flex-col md:flex-col \n    mt-[var(--mt-m)] mb-[var(--mb-m)] md:mt-[var(--mt)] md:mb-[var(--mb)] gap-[var(--gap-m)] md:gap-[var(--gap)]\n    \n     max-md:order-[var(--order)] \n       \n    w-fit \n     max-md:!bg-transparent \n     md:!bg-transparent\"\u003e\n\u003cdiv data-animate=\"\" class=\"flex  items-center justify-start text-left md:items-center md:justify-start md:text-left flex-row md:flex-row \n    mt-[var(--mt-m)] mb-[var(--mb-m)] md:mt-[var(--mt)] md:mb-[var(--mb)] gap-[var(--gap-m)] md:gap-[var(--gap)]\n    \n    \n       \n    w-fit \n     max-md:!bg-transparent \n     md:!bg-transparent\"\u003e\n\u003cdiv data-animate=\"\" class=\"rte text-spezia-14 md:text-spezia-18 [\u0026amp;_p]:spezia-14 md:[\u0026amp;_p]:spezia-18 mt-[var(--mt-m)] mb-[var(--mb-m)] pb-[var(--pb-m)] md:mt-[var(--mt)] md:mb-[var(--mb)] md:pb-[var(--pb)] [\u0026amp;_ul]:font-spezia-mono [\u0026amp;_ul]:tracking-[-0.04em] [\u0026amp;_ul]:flex [\u0026amp;_ul]:flex-col [\u0026amp;_ul]:gap-[10px] [\u0026amp;_ul]:pl-[25px]\"\u003e\n\u003cp\u003eIncludes test kits + AI-powered app\u003cbr\u003e97 % accuracy\u003cbr\u003eiPhone only (Android coming soon)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Eli Health","offers":[{"title":"Default Title","offer_id":50948659904829,"sku":"ELIHEALTH","price":140.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/Image_1.webp?v=1762450665"},{"product_id":"deep-work","title":"Deep Work","description":"\u003cp\u003e\u003cstrong data-start=\"74\" data-end=\"136\"\u003eDeep Work: Rules for Focused Success in a Distracted World\u003c\/strong\u003e by Cal Newport is a practical guide to achieving intense focus and producing high-quality results in an age of constant distractions. Newport explains the benefits of deep, uninterrupted work for learning complex skills, generating creative output, and achieving professional success. The book outlines actionable strategies for minimizing distractions, managing attention, cultivating meaningful work habits, and creating routines that support sustained focus. With insights drawn from research and examples of top performers, \u003cem data-start=\"665\" data-end=\"676\" data-is-only-node=\"\"\u003eDeep Work\u003c\/em\u003e shows how mastering the ability to concentrate deeply can lead to greater productivity, fulfillment, and competitive advantage in any field.\u003c\/p\u003e","brand":"HAC","offers":[{"title":"Default Title","offer_id":50972281569597,"sku":"SNBOOK1","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/deepwork.jpg?v=1768928203"},{"product_id":"diet-myth","title":"The Diet Myth","description":"\u003cp\u003e\u003cstrong data-start=\"78\" data-end=\"135\"\u003eThe Diet Myth: The Surprising Truth About What We Eat\u003c\/strong\u003e by Dr. Tim Spector explores how gut health and the microbiome play a central role in weight, metabolism, and overall health. Drawing on decades of research and large-scale studies, Spector challenges conventional dieting wisdom and explains why individual responses to food vary widely. The book reveals how diversity in gut bacteria, lifestyle, genetics, and environmental factors influence how our bodies process food and why one-size-fits-all diets often fail. With practical insights on eating for gut health, understanding cravings, and optimizing nutrition for long-term well-being, \u003cem data-start=\"725\" data-end=\"740\" data-is-only-node=\"\"\u003eThe Diet Myth\u003c\/em\u003e empowers readers to make science-backed choices that support both their health and their happiness.\u003c\/p\u003e","brand":"HAC","offers":[{"title":"Default Title","offer_id":50972281700669,"sku":"SNBOOK2","price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/thedietmyth_ec32e200-83a6-4b3f-a5a3-99bcdb9244bf.jpg?v=1768928115"},{"product_id":"eat-to-beat-disease","title":"Eat to Beat Disease","description":"\u003cp\u003e\u003cstrong data-start=\"87\" data-end=\"160\"\u003eEat to Beat Disease: The New Science of How Your Body Can Heal Itself\u003c\/strong\u003e by Dr. William Li explores how certain foods and lifestyle choices can help prevent, manage, and even reverse chronic diseases. Drawing on cutting-edge research in nutrition, medicine, and the body’s natural defense systems, Li explains how specific nutrients and eating patterns can activate processes like angiogenesis, regeneration, microbiome balance, and immune support. The book offers practical guidance on which foods support heart health, brain function, metabolic balance, and cancer prevention, empowering readers to use food strategically to enhance health, vitality, and longevity.\u003c\/p\u003e","brand":"HAC","offers":[{"title":"Default Title","offer_id":50972281733437,"sku":"SNBOOK3","price":41.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/eattobeatdisease.jpg?v=1768927850"},{"product_id":"hold-me-tight","title":"Hold Me Tight: Seven Conversations for a Lifetime of Love","description":"\u003cp\u003e\u003cstrong data-start=\"82\" data-end=\"143\"\u003eHold Me Tight: Seven Conversations for a Lifetime of Love\u003c\/strong\u003e by Dr. Sue Johnson is a groundbreaking guide to creating and sustaining emotionally healthy relationships. Based on Emotionally Focused Therapy (EFT), Johnson explains how secure attachment and emotional responsiveness are key to lasting love. 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Filled with real-life examples and practical guidance, \u003cem data-start=\"626\" data-end=\"641\" data-is-only-node=\"\"\u003eHold Me Tight\u003c\/em\u003e empowers couples to build stronger bonds, improve communication, and cultivate enduring connection and trust.\u003c\/p\u003e","brand":"HAC","offers":[{"title":"Default Title","offer_id":50972281766205,"sku":"SNBOOK4","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/holdmetight.jpg?v=1768927131"},{"product_id":"inner-excellence","title":"Inner Excellence","description":"\u003cp\u003e\u003cstrong data-start=\"154\" data-end=\"174\"\u003eInner Excellence\u003c\/strong\u003e by Jim Murphy is a transformative self‑help and performance guide that shows readers how to master their inner world to excel both in life and under pressure. Drawing on years of research with elite athletes, leaders, and high performers, Murphy reveals practical mental tools, exercises, and techniques to build self‑mastery, overcome anxiety, eliminate mental blocks, release limiting beliefs, and strengthen resilience. Whether you want to perform at your best in sports, business, relationships, or personal growth, this step‑by‑step manual offers a blueprint for training your heart and mind in a way that fosters confidence, purpose, and lasting fulfillment.\u003c\/p\u003e","brand":"HAC","offers":[{"title":"Default Title","offer_id":50972281798973,"sku":"SNBOOK5","price":25.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/innerexcellence.jpg?v=1768926896"},{"product_id":"biohack-your-brain","title":"Biohack Your Brain","description":"\u003cp\u003e\u003cstrong data-start=\"144\" data-end=\"218\"\u003eBiohack Your Brain: How to Boost Cognitive Health, Performance \u0026amp; Power\u003c\/strong\u003e by neuroscientist Dr. Kristen Willeumier is a practical and science‑backed guide to optimizing the way your brain functions at any age. Drawing on clinical research and real‑world case studies, Willeumier explains how lifestyle choices in areas like nutrition, exercise, hydration, sleep, stress management, and mental training can directly influence cognitive health, memory, focus, and emotional resilience. The book offers clear, actionable strategies to protect against cognitive decline, enhance mental performance, support brain repair after injury, and cultivate habits that nourish your brain for stronger memory, sharper thinking, better energy, and overall vitality.\u003c\/p\u003e","brand":"HCP","offers":[{"title":"Default Title","offer_id":50972281831741,"sku":"SNBOOK6","price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/biohackyourbrain_6fda8a3c-bc74-4219-873a-5b99e311f9b1.jpg?v=1768926792"},{"product_id":"how-emotions-are-made","title":"How Emotions Are Made","description":"\u003cp\u003e\u003cstrong data-start=\"69\" data-end=\"124\"\u003eHow Emotions Are Made: The Secret Life of the Brain\u003c\/strong\u003e by Dr. Lisa Feldman Barrett challenges traditional ideas about emotions and reveals a new scientific understanding of how they actually work. Drawing on neuroscience, psychology, and brain imaging research, Barrett explains that emotions are not hardwired reactions but are actively constructed by the brain based on past experience, context, and bodily signals. This perspective reshapes how we think about feelings like anxiety, anger, and happiness, and what it means for mental health, relationships, and self-regulation. Clear, thought-provoking, and accessible, the book offers a powerful framework for understanding emotional life and gaining greater agency over how we experience and interpret our inner world.\u003c\/p\u003e","brand":"HCP","offers":[{"title":"Default Title","offer_id":50972281864509,"sku":"SNBOOK7","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/howemotionsaremade_a6b72a64-9c60-496e-b9b3-87a571b7555c.jpg?v=1768926620"},{"product_id":"how-to-do-the-wqrk","title":"How to Do the Work","description":"\u003cp\u003e\u003cstrong data-start=\"73\" data-end=\"163\"\u003eHow to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self\u003c\/strong\u003e by Dr. Nicole LePera is a practical guide to self-healing and personal growth. 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With an empowering and accessible approach, \u003cem data-start=\"644\" data-end=\"664\" data-is-only-node=\"\"\u003eHow to Do the Work\u003c\/em\u003e offers a roadmap for breaking unhealthy cycles, cultivating self-compassion, and creating lasting change from within.\u003c\/p\u003e","brand":"HCP","offers":[{"title":"Default Title","offer_id":50972281897277,"sku":"SNBOOK8","price":25.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/howtodothework.jpg?v=1768926477"},{"product_id":"mating-in-capitivty","title":"Mating in Captivity","description":"\u003cp\u003e\u003cstrong data-start=\"124\" data-end=\"147\"\u003eMating in Captivity\u003c\/strong\u003e by Esther Perel explores the complex interplay between intimacy, desire, and long-term relationships. 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With real-world examples and a blend of cultural observation and clinical wisdom, the book provides a fresh perspective for anyone seeking to deepen connection and rekindle passion in their relationship.\u003c\/p\u003e","brand":"HCP","offers":[{"title":"Default Title","offer_id":50972281930045,"sku":"SNBOOK9","price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/6857\/7597\/files\/matingincaptivity.jpg?v=1768926279"},{"product_id":"she-comes-first","title":"She Comes First","description":"\u003cp\u003e\u003cstrong data-start=\"125\" data-end=\"144\"\u003eShe Comes First\u003c\/strong\u003e by Ian Kerner is a straightforward and informative guide to understanding and enhancing female sexual pleasure. Written by a clinical sexologist, the book challenges the idea that penetration is the primary mode of sexual satisfaction and instead focuses on the importance of oral sex and attentiveness to female anatomy. It breaks down female erogenous zones, explains why many women benefit most from external stimulation, and offers practical techniques and stages of intimacy to help partners build arousal and consistently bring a woman to orgasm. 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